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SOCIAL MEDIA STRATEGY POD

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The objective of the POD was to design a LinkedIn campaign for promoting Western Sydney University's Master of Business Degree. While I followed all the steps required to create the campaign, including setting up the LinkedIn Campaign Manager, defining the target audience, setting the budget, and drafting the ad, the task could not be fully completed. LinkedIn now requires permission from a company URL to finalize and launch a campaign. As a result, I was unable to proceed beyond saving the campaign as a draft. Nonetheless, I have documented the process in detail and provided the necessary evidence of completion to the best extent possible within the current LinkedIn platform constraints.

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